Producer of complex stories and systems.
Growth Marketing Program Manager, Apple.
San Francisco, CA
Brand identity
Producing Zendesk's new tagline
Creating a new tagline is a complex and emotional effort, often complicated by opinionated stakeholders. Planning for every possible roadblock and detour was key — and luckily, I had a talented creative lead and expert team of cross-functional partners by my side throughout.
Thought leadership
Zendesk's CX Trends Report and Campaign 2022
The Customer Experience (CX) Trends Report is one of Zendesk's biggest marketing drivers throughout the year. It combines data from over 97,000 customers, agents, CX managers, and provides key insights, challenges, and opportunities for the year ahead for anyone involved in CX industry.
Role: Lead producer for digital event and oversaw production of larger campaign.
Customer storytelling
The San Francisco Symphony X RingCentral
The RingCentral Brand team partnered with our customer, The San Francisco Symphony, to tell the story of how they transformed their holiday programming during the pandemic and made it more accessible than ever before.
Role: Lead in-house producer.
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A LIFE IN PIECES: THE DIARY AND LETTERS OF STANLEY HAYAMI
This immersive media project brings to life the wartime diary of Stanley Hayami, a Japanese-American teenager imprisoned with his family during WWII at the Heart Mountain camp in Wyoming. Official Selection, Tribeca 2021.
Role: Development producer.
LAST WHISPERS
An immersive, experiential work dedicated to the extinction of languages.
Official Selection, Sundance 2019, SXSW 2019.
Role: Immersive video editing.
AFTER THE FALLOUT
A journey into the consequences of the Fukushima Daiichi Nuclear plant fallout.
Official Selection, Sundance 2020.
GREENLAND MELTING
Follow the NASA scientists studying why Greenland is melting at an unprecedented rate.
Official Selection, Venice Film Festival 2018.
MOTHER NATURE
A traveling volumetric VR installation created in partnership with Mozilla at Sundance 2018.
WE WHO REMAIN
A co-production with Nuba Reports for The New York Times, AJ+, and Arte ZDF. Official Selection, SXSW 2016 Film Festival.